Pass The Flame

Salesforce

Brief

Salesforce wanted to connect with a new generation of founders and expand their reach beyond their traditional audience.

Solution

We identified a fundamental tension: audiences had become desensitised to conventional, product led content. The truth at the centre was simple, Salesforce is built around what’s next. So we created a format that explored the future of entrepreneurship itself, through the passing of the baton of one leader to another on their rise, sharing the motivations, their passions and their why. Designed as a guideline that budding entrepeneurs could put into practise and inspire them to share something fresh with the world.

Results

The film got thousands of views and strong engagement across LinkedIN and Instagram, with high interaction from founders, operators and industry leaders. Viewers actively shared and recommended the film within their networks. The film positioned Salesforce as a source of insight for enterepeneurs, and not just a platform.