How to Build a Model Neighbourhood

Akoya

Brief

Our client wanted us to reposition the area as an ideal location for a challenger brand, as companies don’t typically seek out Queen’s Park for their HQ.

Solution

Queen’s Park is a residential area first, and we turned this into a key positive, positioning the area as a model neighbourhood. Inspired by the how to manuals of the 70’s, we told the story of the area and the space in a way to show it’s distinct qualtiies.

Results

The film generated buzz in the market and increased viewings considerably after launch. A disruptive leisure operator made an offer and committed within weeks of the film’s launch.