Find Freckles
Peanut
Brief
Peanut wanted a film that felt honest. Not an advert. Something narrative led that could live naturally on social while speaking to the emotional intensity of early motherhood. The aim was to reconnect with their audience in a way that felt real and considered.
Solution
We started with a simple truth. In parenting, small moments often feel enormous. From that came Find Freckles, a scripted story about a mother searching for her child’s lost toy. It was made to feel like a short film rather than branded content. Instead of explaining what Peanut stands for, the film reflects a lived experience.
Results
The film resonated strongly with Peanut’s community and prompted meaningful engagement across Instagram, TikTok and LinkedIn. It gave the brand a narrative piece that felt true to its audience. It strengthened their voice and reinforced their place in conversations around modern motherhood.
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